Today, the School of Sciences of the University of Navarra is launching a new tool to strengthen the
knots between Science and the public.
Science Magazine recently
published a survey conducted among more than 3700 members of The American
Association for the Advancement of Science about their engagement with media.
Roughly, results showed that 87% of our American colleagues thought that they
should take an active role in public policy debates about science and technology.
In contrast, less than half said they had ever used social media and almost eight
in ten have never written in a blog.
In a world that spins
around Facebook posts, shared articles, retweeted ideas and trending topics, it
seems more important than ever to find a way to draw scientists and the
different communication platforms closer and closer. However, there is still a
long way to go. According to this survey, scientists still feel suspicious
about media including their youngest versions, the social media. But this is
not all… 84% perceive, as a major problem, the fact that the public doesn´t
know much about science and 79% say news reports don´t distinguish well-founded
findings from irrelevant scientific curiosities. How can we tackle this?
In the School of
Sciences of the University of Navarra, we believe that science is there to be
communicated. And we are convinced that it is also part of our job to help the
public know the findings, the concepts, the relevance and the potential risks and
benefits derived from our scientific activity. We also want to share the “excitement
of the Eureka!” with our fellow citizens. It is evident that there are still
obstacles and challenges and we all realize that it´s a matter of combined
efforts, science and society together, to see our common goals achieved. As scientists,
we need to convey the message that, on top of a deep understanding of human
nature, the progress of any nation grows in parallel to its investment in
research and in training of new generations of scientists. And to do so, we
need do better and to be more refined in our dissemination activity and in the
use of classic, new and upcoming communication media.
This blog, which we
are opening today, is one more step towards communicating science more
effectively. This is at least our goal. “Our Science
Matters” is a virtual space intended for scientists, students, graduates, public
information officers and the public in general. We hope to provide you all with
that extra source of science, breakthroughs and more importantly, fascination
and intrigue.
“Science
communication requires time, trust, and twitter” is the title of an article
about science journalism, also published some months ago in Science. We´ve got
the time, we are offering you our trust and now, we will also add this blog to
our twitter account. After all, in spite of difficulties and lack of
understanding, when truth and knowledge need to come through, scientists and
people working in the media we are all in the same team. All Science
communication efforts are worth and valuable because Science… matters!
Luis Montuenga, Dean, School of Sciences
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